The customer is not always right

I’ve spoken much lately about the importance of working with the customer and creating a transparent environment, where everyone knows the best ways to do everything with our software, and I’ve spoken of the importance of getting customer input on priorities and direction.

I am one of our customers’ biggest advocates, and most of them will tell you so, but let me make this perfectly clear… The customer is not always right.

As I pointed out last Friday, often what one customer wants is detrimental to another. This is why it is so important that customers are allowed—no, encouraged—to share ideas, problems, and solutions with each other.

In other words, the customer as an individual is not always right, but the customers as a group nearly always are.

That said, check out this article from Alexander Kjerulf.